When your clicks increase, you may see a rise in bounce rate and eventually in the organic traffic, even though you pay attention to topics like keeping your content up-to-date and updating your affiliate links. Furthermore, if your mobile website’s speed is slow, it may reduce traffic to your site.
If you remember, Google announced a speed upgrade and stated that this new update would only affect sites that provide the customers’ slowest experience. Since Google prioritizes mobile users when indexing, it is fair to say that it is rated based on the mobile experience.
Also, it is important to note that in order to have the best-optimized site, you must address all factors in some way. To do so, you will need to conduct a thorough mobile SEO review on your website.
Responsive Website Design
We want to start with a discussion of responsive design’s working logic. Responsive web design is when a website opens the same way on a laptop, tablet, or phone, but the graphics and content are shown differently utilizing CSS codes. Browsers on devices with varying screen sizes display the site to the end-user in its most suitable way owing to the responsive design.
We can see that the web page has the same content as before, but with a better mix of visual-text in different sizes. So, what are the advantages and disadvantages of using this design, which Google strongly advises?
- Possibility of sharing content through a single URL, making it simple to use.
- When crawling a website, Google bots only look at one site at a time.
- Enabling the software team’s control.
- There is no need for any redirection, which reduces the loading time.
- Extra design costs are incurred when delivering content to devices of various sizes.
- The mobile and websites are not separated.
Keyword Strategy for Mobile
Users here make calls that are somewhat different from those made on desktop devices, given mobile usage. Search queries are brief and include fewer words. The most important criteria in mobile are speed and functionality.
People also do mobile searches when on the go. That is why you need a strategy such as a local search strategy such as including neighborhood names in your services or related contents and using google my business and locations effectively.
Voice search is another significant element in mobile searches. Voice search has become more popular as a result of recent technological advancements in mobile devices. Any SEO strategy should now involve making the site compliant with voice search.
Mobile Site Speed
Something will undoubtedly be lacking if we do not emphasize the importance of site speed. Particularly when it comes to mobile, speed is critical. The importance of this is clearer, particularly when considering users’ impatience to wait for loading.
Your first stop must be Google’s PageSpeed Insights page to check your site’s mobile speed. Various tips for improving the pace of your site can be found here. It would help if you started to look at the suggestions here.
If your mobile site’s pace is a problem, you might want to consider using an AMP plugin. This technology, which stands for Accelerated Mobile Pages, was created in collaboration between Google and Twitter to present web pages to mobile devices rapidly.
How to increase mobile page speed?
To begin, it is a good idea to remove Sliders from the pages. Sliders, which allow you to scroll through the images on a page, are among the most popular web speed-slowing features. You can see how much impact the slider has on the pages by shutting down the slider and measuring your mobile speed.
Instead of using a slider, you can use a single image and apply a text template. If you have the tools, you can test speed adjustments in an advanced setting without jeopardizing your live site.
Another choice is to experiment with a new generation of graphic formats. Since Google recommends that users utilize the latest file formats like JPEG 2000, JPEG XR, and WebP, users can do so. In terms of data compression, these higher-quality models are more lightweight than the outdated visual formats.
After this, we may conclude that removing redundant tracking codes will be helpful. Digital marketers who provide SEO services use tracking codes such as Facebook pixel code as a measuring instrument. These codes, on the other hand, are rarely removed after a function has been disabled. This situation causes the tracking codes to build up and cause an extra load on the page as it loads.
User Experience and Mobile Design
Many considerations must be considered in order to have a mobile-friendly user experience. Primarily, take a look at the checklist given below.
- It would help if you tried to be as creative and versatile with your site navigation as possible. You should consider the size of the user’s fingers when doing so.
- On a mobile device, look at the content at the top of the screen. It would be best if you made certain that the most crucial elements are included in this section.
- Pop-ups should never be used on mobile devices. These are difficult to disable, can annoy users, and slow down your website.
- On your website, you should avoid using Flash in any way since Flash will cause your website to load slowly.
- Please ensure your site’s videos are responsive and adjust to the size of each device’s screen. For this, you will need to use an HTML5 video player. As a result, you can render the videos easily.
Reporting and tracking are the final critical components of any digital marketing strategy. You should check your Google Analytics data and monitor your site’s mobile traffic regularly. The information you obtain here will assist you in your analysis. You can make the necessary changes based on that data. As Digitalers team, we are here to help you with any questions regarding responsive website design service.