Digital marketing is one of the important fields of businesses’ digital transformation processes. Strategies, management, and procedures in “digital marketing” often differ according to business and organization structures. And with the drastic increase in living online in every sense, digital marketing is vital for businesses to survive, pivot, and sustain their market presence.
Digital marketing has the greatest advantage of being far more efficient, concurrent, and visible than conventional marketing. You cannot measure how many people see your ads in a magazine or newspaper, for instance, but you can measure your success in digital marketing! And you can get more views and conversions for less cost when managed correctly.
Let’s look at the foundations of this digital marketing now.
Website is a must
Having a website is necessary and should be the brain of the company. You must have a high-performing website if you are going to benefit from digital marketing successfully. Your website’s “technical and content architecture” should be in line with new software trends. In specific, the site should recognize Google Technology and be helpful to the search engines. More than 80% of usage is on mobile devices today. On mobile devices, the website must operate seamlessly, and each page should be designed as mobile responsive.
Most importantly, if you want to sell your products online, an E-commerce site is absolutely necessary to sell both B2B and B2C products. Because the biggest advantage of e-commerce to companies is that they are available 24/7. This is also a great benefit for consumers. At any time, consumers can browse and shop in the virtual store on the internet as they wish. This is an especially important detail today. That is why your website will be your online presence and will continue to work for you even when you are not there.
With e-commerce sites, you can not only sell your products, but also use the traffic and purchases made to this site for many digital marketing activities and analysis. For example, thanks to the below integrations, your website can turn into a digital marketing tool.
- Web Push
- Facebook Pixel
- Google Analytics and Search Console
- Yandex Metrica
- Conversion Optimization Tools such as Hotjar and many more
- Campaign and Discount Codes Integration
Social Media Marketing Strategy and Tools
For social media marketing, the point which should be emphasized here is that advertisement is not related to direct sales, and it is a marketing strategy that has a wide field of operation that includes advertising. Marketing activities are used in certain features such as paid advertising, content marketing, influencer marketing, etc., and these elements are also included in social media marketing campaigns.
What can you do with social media marketing?
There is no fee on social media platforms to open an account. By opening an account on these platforms, users can reach anyone and any organization. Of course, by doing this, it is necessary to evaluate the strategies that complement corporate branding and to handle the brand accordingly. Daily posts, interaction with your target audience, making announcements, giveaways are all part of social media marketing.
With regular posting on social media by utilizing the right graphics, videos, and text, you can turn these shares into a means of marketing. With engaging content, you can attract customers, gain followers, redirect them to a campaign landing page, and do many more.
Social Media Ads:
By leveraging the advertisement resources provided by the platforms, businesses who maintain their social media profiles according to the guidelines can also access users who do not follow them and promote their goods and services by social media ads based on the target audience.
Social networking advertising and multi-channel marketing (Multi-Channel Marketing) strategies on platforms such as Facebook, Instagram, Twitter, and Linkedin give you special options for publishing the right advertising at the right time, the right user, and the right context.
In paid ads, we can tell that there are 3 main factors. There are advertisers and publishers, advertisement networks, or intermediaries (Google Ads, Facebook, etc.). In brief, marketers reach network users by precisely targeting and paying these publishers on the ad network they select. According to specified bidding strategies, costs can vary.
In order to improve your visibility on the Internet, promote your brand, attract new target audiences, promote your products, and drive traffic to your website, you can use PPC advertising campaigns. In addition to AdWords ads, you can use social media ad campaigns to create any of the above-mentioned targets.
What can you do with PPC ads?
You can establish your ads based on the target audience, demographic, and keywords.
You can see from which locations you drive traffic to your site by evaluating your website traffic, and in your ad targeting, you can display advertisements for these locations.
You can optimize your ads for mobile devices.
You can retarget users who visited your website for further conversion
SEO – Search Engine Optimization
One of the significant phases of digital marketing is SEO, the search engine optimization. Optimizing the search engine simply means’ optimizing the website to appear at high ranks in Google or other search engines’ results.’ SEO is for search results that are organic and non-paid. The way to get more clicks is to rank high in the search results since most people rely on the first 3 to 4 sites. For this cause, for e-commerce sites and digital marketing, SEO is a particularly important topic.
SEO is a process far longer than paid ads and receiving traffic by them. But in the long run, it gives you a consistent and well-established network.
Two aspects impact SEO, both on-site and off-site. The consistency of your site’s software, the speed of your site, and the quality of the content on your web are considerations for the website. The quicker your site opens, the higher you rate on search results and many more metrics like that.
Links from other websites and referrals from social media are external variables impacting SEO. The more clicks you get from other reliable pages, the further your searches can ascend. Keyword optimization is another important topic in SEO. You ought to examine the words and phrases future customers use while browsing in order to drive organic traffic.
To get details on various subjects, from digital marketing management tips to SEO strategies, from PPC advertising planning to target market research, and to achieve your objectives, you can contact our digital marketing agency.